Barbershop Brand Guidelines







The Brief

Barbershop hired an independent contractor to re-design our website, which led to a larger discussion of how we present ourselves to potential clients and partners. Using the website redesign as a jumping-off point, I worked with Barbershop’s leadership to create a digital style guide and resource repository to make it easier for our team to collaborate on internal projects.

My Role

I worked with our Chief Creative Officer to solidify our brand standards. After a rapid-fire design review, I prepped all the necessary assets and build the site.

Barbershop Brand Site shown on different devices
Responsive FTW
Brand site with dark theme
One of our goals was to keep our brand flexible by varying the figure/ground color relationship.
Lockup Guidelines Logo guidelines Logo and lockup spacing rules Color guidelines

More Work